“I wanted to create a shirt that tells a story, without ever imposing it.”

This is how Éléonore Baudry, President of Figaret, describes the genesis of the “Je t’aime” shirt — a piece born from a simple desire: to bring emotion into the wardrobe, and transform the everyday into something deeply personal.

Inspired by culture, cinema, and a love of words, she imagined a unisex shirt with discreet embroidery, placed on the inside of the button placket, close to the heart. A statement shirt, but in a whisper.